UX Designer | HomeAdvisor
Quick Service Request Path
HomeAdvisor gives users the opportunity to research and connect with service providers through a variety of different avenues tailored to users with different research methods. The existing experience to connect with service professionals outside of the core service request path needed to be improved.
Problem
Consumers want to be able to easily connect with a specific pro for their project, instantly contact them through a variety of methods, and see suggestions for other pros that may also be a good fit.
Service professionals want to receive the highest quality leads.
HomeAdvisor wants to increase conversion rates and the number of conversions on the directory listing, service professional profiles, and SEO screens.
Goal
Increase the number of service requests submitted.
Increase the amount of revenue/service requests by promoting additional professionals.
Increase the number of consumer accounts created.
Solution
Evolve the existing user flow to create a more appealing and functional user experience in order to increase the number of service requests and returning users.
Role
As lead designer, I was charged with improving the way users submit a service request from a number of directory-type pages. I focused on creating a simple and clear user flow, setting up clear expectations about the process, and provide additional professionals who fit the project.
User Flow, Wireframes, Responsive Web, Prototype
Discovery
External research was conducted to understand the competitive landscape and to extract product-specific insights. We distilled the collective data to extract key findings, user pain points, and foundational functions to create a clear benchmark for the updated quick submission path.
It took several rounds of iteration to distill the experience down to the core flows and screens.
Designs
I will be partnering with the internal design team to visually bring the user experience to life.
Easily select a service provider and provide details about a home project in order to have that service professional complete the project.
Conclusion
Throughout the design process, I collaborated with a number of stakeholders, product, design, and development teams to create the best experience for users looking to submit a service request with HomeAdvisor directory pages. As the design currently stands it is waiting to go to design and has plans to launch early 2020.